Monday, 13 October 2014

Tips to Promote Your Business in a Coworking Office Space

Working out of a coworking office space to attend to your client meetings and build up a team is a great way to leverage your business and be more productive. However, you can achieve much more than that as a collaborative coworking space like the Bangalore Coworking Hub can give you immense opportunity to grow your business.

In today’s competitive world, every business is looking for new and innovative ways to market their products and services. Shared offices can serve as a great medium for networking with your potential clients and spreading awareness about your business. Read on to find some useful tips for promoting your business in a coworking office space:

Initiating Conversations
This basically means getting to know other coworkers or coworking members in the shared office community. By interacting with other members, you might be able to expand your reach in your target client market. Thus, instead of direct pitching and having sales conversation, you can network by bonding over a cup of coffee or talking about common business interest. This way the trust factor is also being initiated with the members which is very important for business relations.

Promoting Work Trade
Another great benefit of operating out of a coworking space is that you can initiate a work trade offer with other members. For instance, if you are a content writer and another member designs websites, you can suggest to swap services so that you can offer clients a complete online solution. The benefit of such an approach is that there is a possibility of a broader reach as other members of the co-working space might hear about your services.

Knowledge Sharing
The concept of coworking is about collaboration, interaction and openness. This doesn’t imply that you share your trade secrets with your coworkers but sharing your knowledge to help them, you might also gain future benefits from them. In such spaces, it’s highly likely that at some point you’ll be on the receiving end of useful knowledge.

Conducting Meetups

Another major networking benefit of being a part of a coworking community like the Bangalore Coworking Hub is that you will be able to organize events and meetups. This is vital as such events will help you to network with similar minded individuals and build relationships with potential clients.


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